Thursday, 18 December 2014

What have you learned from your audience feedback?

After handing out a questionnaire for feedback to some of those who watched it, I got back the feedback that I expected to get. I think one problem with my video was that I admittedly had to rush editing some parts of the video and that my carelessness in those parts has affected how the video is viewed. 

1. After watching the video, what are your first impressions?

The main feedback I got for this was that first of all, the video was scary, freaky, etc. which was what I was going for with my video. I decided that it was a good way to go even though it ende up creepier than I imagined it would be. Other comments told me about how they liked the use of makeup and costume which was a major part of the video. I was proud of the work I did with Megan's makeup and am glad that the audience enjoyed it and found no criticisms with it.

2. Did you think the music fit well with the video?

For this, the majority of answers were a short and simple 'yes'. However, other answers expanded much more on their answers; one person told me that they enjoyed the way the editing helped to fit the video to the beat and tempo of the song, while another told me that the words of the song fit very well with the actions in the video. I am happy to find my editing managed to fit with the beat of the song, as this was a big concern for me that I would end up making it too fast or too slow.

3. What did you like about the video?

Every person who answered either mentioned the makeup or the lighting and projection used. One person added, "The use of lighting that was used added to the atmosphere" which I agree with. I think that without the use of lighting, the video wouldn't have been anywhere near as good. Others mentioned the use of a projection, something that I added in on a whim instead of having been planned; Through the response I got to it, I would say that it was a good idea to use it. While having a plan of what you want to do is best, it's always good to improvise when you can because you don't know what results you might get.

4. What did you dislike about the video?

The majority of answers focused on the lip syncing used in the video, some saying it was "poor" while others said it was out of time. I can acknowledge this problem myself after reading the feedback; while editing, it can be quite difficult to tell if it's in sync or not, after you've been watching the same clip about 30 times. There were also some points where I found I didn't have the right clip that I needed; something I had forgotten to film or hadn't written onto the script. This was a problem for me, so I chose to either use non-lipsyncing clips for those parts, or to change others in which the lip syncing looked similar enough to the words. Another dislike about the video was how it was very jumpy - while the jumpiness was intentional, I can understand why that would be off-putting to a lot of people and consider in future using less shorter clips.

5. What did you think was the message behind the video?

I asked this question because I figured that if I got an answer which showed clear understanding of the narrative in the video, then I had succeeded in that part. I got a response of 9/10 people understanding the storyline of the music video and I consider that to be a success. I was worried about if the message would really get across to the audience through the video because I wasn't sure if I had made it clear enough. I think by adding the scene which showed the projection of the word "liar" it helped the audience to connect the dots.

6. What part of the video was most memorable?

I got a few different responses to this. A couple of responses talked about the bathroom scene with Leah throwing up, a scene that proved effective in capturing the attention of the audience (and slightly disgusting them). I'm incredibly happy with how that scene came out as it seemed to be almost impossible as I was planning out how to do the video. Other responses mentioned the scenes with the alien in, her makeup having made a large impression on the audience. 

7. How can I improve the video?

There were two responses to this: 1. Make sure the lipsyncing is in time and 2. Include what happened in the girl's past for her to be haunted by this guilt. I most definitely agree with number 1 and think that if I had had more time and preparation then I could have improved it, but I had to make do with the time that I had and the clips that I had. For number 2, while I can recognise the curiosity of the audience at knowing what she did for her to be haunted by guilt, I also think that by deliberately not showing what happened it allows the audience to have an open mind about the girl, as they are unable to judge her when they aren't aware of her wrongdoings. I also think it adds to the strange and sinister look of the video, by not adding a reason for her being haunted. I can understand why the backstory would be included and maybe if the song had been longer I could have added that in. 




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