How effective is the combination of your main product and ancillary texts?

In my three products, I have clearly linked the three together through references to the video.

For the front of the booklet/front cover, I used a photo I took of the actors of the video in full makeup. I put effects on them to make it more interesting and I focused the colour on Leah's character; she is the human character of course and the use of red colours in the image can be symbolic of a danger sign. Whether that would be referring to Leah's character for the things she has done or to Megan's character who is haunting her, it could be anyone's interpretation. 

      For the back of the booklet, I used a screenshot from the music video instead of taking a photo on a camera like with the front of the booklet. Not only do I think this works better but it also links directly to the music video and to the front of the booklet through the actors. I think the effects used are reminiscent of the video.

I did the same for the disk cover as the back of the booklet and took a screenshot of Megan's eye from the video. I think it works well for the CD as it's quite scary and connects well to the other two covers. I think the way the pupil has disappeared from the design of the CD also makes it even scarier.

      Once again I chose to use a screenshot from the music video to do the back of the digipak. I think as this was such an important moment in the video that it works really well in the digipak, especially as the back of the digipak. 

For my magazine advert, I took a still from my music video to create a poster for it. A lot of digipaks have magazine adverts which don't directly correspond with the album, although it is often to find that an artist will have a magazine advert which is the same as the front cover of the digipak. While I considered this at first, I found that using my album cover was a bad idea as it wasn't as eye-catching as it needed to be. By using a still from my music video instead of an external image, it means that there is still a connection to the ancillary text and music video. By using the vivid colours of yellow and purple it made my image more eye-catching and attractive to the audience who would see it.  

let, something which the majority of digipaks do. I think this aspect of the ancillary texts helps to connect them all together and to advertise for the products. 

For audience research, I most got a response that they all connected to the video they had seen and that the images all worked well for the digipak. The main criticism was that because of the colour scheme it made the images seem to clash slightly and made them seem less connected than they should be. 

From analysing other digipaks, I have been able to use the conventions of a digipak in my own. For example, using a bold image for the front cover, with the artist name in a font that becomes their brand. I think that by using the font I did use it brands the artists with that font and helps the audience to recognise the type of music they do just through the font and the image.